INDEPENDENT ADVISOR · EUROPE & LATIN AMERICA
Marketing and business expansion, at the intersection of luxury, lifestyle and technology.
Strategic advisor for entrepreneurs, institutions and premium brands on positioning, internationalization, and creative innovation. Italy-based, globally engaged.
— PANEL · 2025
In conversation, Paris
Trusted by
02 — OVERVIEW
For more than a decade I have worked at the seam where both upcoming and iconic brands sustain and increase relevance through new businesses and creative innovation, shaping the strategies, partnerships, and brand positioning that turn complex ideas into successful projects.
I work with a very limited number of companies each year. Engagements range from strategic positioning and partnership development to market expansion and institutional programs. Most mandates are confidential and relationship-driven. Some are public rollouts with global press exposure.
03 — Capabilities
Four practices, one connector.
i.
Marketing and Brand Strategy
Shaping positioning, narrative and market perception for premium brands and emerging ventures entering new categories, audiences and markets. From brand architecture to launch strategy, the focus is on clarity, distinction and long-term relevance.
ii.
Strategic Partnerships & Collaborations
Structuring collaborations between brands, institutions, investors and operators across co-branding, licensing, fundraising support, joint ventures and business development, aligning commercial objectives with cultural relevance and strategic growth.
iii.
Go-to-Market and Internationalization
Advising companies and premium brands on market entry, international expansion and strategic growth across Europe, Latin America and global markets. Engagements include go-to-market strategy, distribution, partnerships and selected M&A-adjacent initiatives.
iv.
Cultural & Institutional Programs
Designing cultural and institutional initiatives that strengthen visibility, influence and long-term brand equity. From private salons and executive gatherings to summit programming and strategic partnerships across luxury, business and technology.
04 — Profile
A brief introduction, and the background I keep.
I am a Brazilian-born, Italy-based business strategist and advisor working at the intersection of creative innovation, market expansion and emerging technology. Over the past decade I have helped entrepreneurs, premium brands, and both private and public institutions to build partnerships, campaigns and strategic initiatives that drive differentiation, creative innovation and long-term value.
Beyond my independent advisory practice, I am also a partner at Gravitaslabs, a leading platform focused on digital brand engagement and emerging technologies. I hold an MSc in International Marketing & Brand Management from Lund University in Sweden, with executive extension studies in Luxury & Fashion Management at IESEG School of Management in France, alongside earlier studies at the University of Campinas in Brazil. Over the past decade, my work and engagements have taken me across Brazil, South Africa, Sweden, France and Italy, where I am based today.
06 — Inquire
A short note is usually enough to begin.
I take on a small number of engagements each year. Tell me, briefly, what you are working on so we can connect.